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What impact does installing a consent management platform have on my site’s page speed?
What impact does installing a consent management platform have on my site’s page speed?
Updated over 7 months ago

When you add any new scripts or tools to your website, your page speed may be impacted. This is because you are loading more resources onto the page when a user first lands on your site.

This applies to Termly and other consent management platforms as well. At Termly, we understand the importance of maintaining healthy page speed scores and we keep this metric in mind when developing our solutions.

Termly takes all necessary precautions to reduce the impact on page speed, including:

  • minimizing content shift on first page load when the banner appears

  • deferring loading content until it’s needed wherever possible

  • minimizing the size of the assets being loaded

What causes my page speed to be impacted when installing Termly?

The most likely reason why Termly and other consent management platforms could have an impact on your page speed is that they can be configured in a way that makes them render-blocking.

That is, your consent management platform will prevent other content from loading until it is finished loading. This is by design in some scenarios so that your consent banner prevents third party scripts (that could be sending sensitive data off-site) from loading before consent is given.

Strategies to improve your page speed after installing Termly

If you are experiencing disruptions to your page speed with Termly installed, you can try the following strategies to improve its performance.

Caution: We recommend thoroughly testing your site to ensure correct functioning and compliance after implementation. Termly is not responsible for any results from these implementations.

Strategy 1: Serve the CMP asynchronously

Serving the CMP asynchronously allows the rest of your page to load without waiting for the CMP script to complete.

  1. Turn off Auto Blocker and implement other methods of blocking instead

  2. Add the async attribute to your consent banner

Strategy 2: Defer the loading of the CMP

Deferring the script allows it to load after the page has rendered, potentially speeding up initial load times.

  1. Turn off Auto Blocker and implement other methods of blocking instead

  2. Defer the loading of Termly's script using the defer attribute, or via other methods such as with a timeout

Further improvements

You can check your website’s page speed, and see potential areas for improvement by using a page speed or SEO speed checker, like Google’s pagespeed insights or GTmetrix.

With the right site optimizations, it should be possible to get a page speed score in the high 90s, even with a consent management solution such as Termly installed.

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