Termly’s consent banner settings can be configured differently based on user region, allowing for a more tailored and compliant experience depending on applicable privacy laws.
How to Configure Regional Display
Log in to your Termly dashboard.
Navigate to Consent Management > Consent Banner.
Select the region you want to configure (e.g., EU, US, or Global).
Configure the banner settings as needed.
5.Click Save at the bottom of the page.
This setup ensures that visitors see a version of the banner appropriate to their geographic location and relevant privacy regulations. Note that regional targeting is determined using IP-based geolocation. The banner shown to a visitor is based on their detected IP location at the time of visit.
What are the available regions in Termly?
Termly currently supports regional configurations for:
European Union (EU) – for GDPR compliance
-
United States (US) – now split into two sub-groups:
California
US States with consumer privacy laws
All other US States
Brazil
Global – for all other countries
This allows site owners to apply different consent rules and banner behavior based on the regulatory landscape in each region.
Note: The EU region also covers the UK and Switzerland. These are separate legal regimes (UK GDPR in the UK, the revised Federal Act on Data Protection in Switzerland), but all three rely on a similar opt-in consent model, so the EU banner configuration keeps your site compliant across all of them. Swiss law is actually somewhat more permissive on cookies, so Swiss visitors receive the stricter EU-style prompt rather than a reduced one.
Why was the U.S. region split?
Termly now differentiates between California, other U.S. states with consumer privacy laws, and states without them. California is treated separately because its law (CCPA, as amended by CPRA) is the most established and prescriptive, including requirements like honoring opt-out preference signals such as Global Privacy Control. Separating it lets the banner apply California-specific behavior without changing how other states are handled.
As part of Termly’s valuable service, we keep our users up to date on privacy laws, which are constantly changing. You can explore current and upcoming state-level legislation in our U.S. Data Privacy Laws Tracker
Frequently Asked Questions
Why is the UK/Switzerland grouped with the EU when their laws are different?
Because all three use a similar opt-in consent model, the EU banner configuration keeps your site compliant across all of them. UK GDPR and Switzerland's revised Federal Act on Data Protection are separate legal regimes, but the EU-style prompt satisfies each. Swiss law is actually somewhat more permissive, so Swiss visitors receive the stricter EU-style prompt rather than a reduced one.
How does Termly decide which region a visitor is in?
Regional targeting uses IP-based geolocation. The banner shown is based on the visitor's detected IP location at the time of visit, not their account settings, browser language, or billing address.
What happens if a visitor uses a VPN?
Because targeting is IP-based, a visitor connecting through a VPN will see the banner for the region their VPN exit node is in, not their actual physical location. This is expected behavior and applies to any IP-based geolocation system.
Why is California separated from the other U.S. states?
California's law (CCPA, as amended by CPRA) is the most established and prescriptive U.S. state privacy law, including requirements like honoring opt-out preference signals such as Global Privacy Control. Separating it lets the banner apply California-specific behavior without affecting how other states are handled.
Which banner do visitors from countries not listed see?
Visitors from any country without a dedicated region (EU, US, Brazil) fall under the Global configuration.
Do I need to configure each region separately?
Yes. Each region has its own banner settings, so changes you make to one region don't carry over to another. Configure and save each region you want to customize.